Hi, I’m Erika.

Talented copywriter with more than ten years’ experience in branding, product positioning, ecommerce retail, and direct mail print marketing.

 

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My Approach

Collaborative & Curious

Creative work sings when writers, designers, and marketers work hand in hand to deliver for the client. Need a snappy headline for an odd space? Challenge accepted! Want to brainstorm something wacky and uncover some new ideas? That’s where I thrive.

Detail-Oriented

With training in technical writing and a knack for SOPs, I stay organized and my work is consistent. I use tried-and-true methods for proofreading and editing, while keeping my eyes and heart open to the evolution of language and artificial intelligence (AI).

Creative Versatility

I distill complex information into tight, on-brand content for a variety of audiences from clothing catalogs to education philanthropy. My work shines in taglines, headlines, landing pages, product launches, and email and social campaigns.

Seamless Skills

As a self-motivated learner with decades of digital workplace experience, I can quickly transform an idea into a deliverable with ease using Adobe Creative Suite, Figma, Claude, Microsoft Office, Atlassian, and more.